Beyond Nature – Jeff Robb

In the evocative setting of The Crypt Gallery beneath St Pancras Church, Euston Rd, London Cris Contini Contemporary presents ‘Beyond Nature’, the latest exhibition by lenticular artist Jeff Robb. The exhibition’s extraordinary 3D images of flowers don’t simply reveal the beauty of nature, they invite the viewer into a new realm – to go beyond appearances, to discover what lies behind a flower, to share in the mystery of nature.

Robb’s work is complex, the result of a passion for the world of botany combined with pioneering experimentation in 3D technology. He studies hundreds of flowers, different varieties, colors and shapes. The selected flowers are then shot in 3D and digitally ‘sculpted’ to create the final work. The work is a reflection of his deep concern with the human mind and how it functions. Playing with light and form, with scientific observation and surrealist whimsy, Robb guides the viewer into a parallel universe of beauty – it’s a world of symmetry and formal order, as each flower is split into two identical halves, and yet it’s a world of explosive color and sensuous, undulating form.

Sixteen works are on display, including photographs and holograms. Furthermore a huge 1 mile high flower sculpture from British artist Jeff Robb will be hovering in mid air above the Frieze London art fair this year via a partnership with SAN Land, an AR (augmented reality) art application for smartphones. The SAN App will also create a trail of giant, full color flowers above the streets of London which lead the way to the show venue in Euston, the famous Crypt gallery situated underneath St Pancras Church.